Trusting when you’re afraid, and if there’s one thing the Edelman Barometer shows, it’s that we are globally fearful. The slide in trust is probably not surprising. Essentially, the study shows there is a trust crisis. In looking at the Edelman Trust Barometer study closer, a very May be a cumulative effect that we need to be aware of. ![]() Will one social media ad for a brand lead to broken trust? Probably not. Taking advertising in isolation is misleading. Now I think that may be a little too simplistic.īrand trust is a holistic thing - the sum total of many moving parts. Intimated that advertising and branding have become decoupled - and advertising might even erode brand trust, leading to a lasting deficit. Two weeks ago, I talked about how brand trust can erode so quickly and cause so many issues.
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